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Public opinions shared through ratings and reviews are becoming a staple of our day-to-day lives with an increasing number of businesses identifying the value in displaying consumer reviews. Scrolling through newsfeeds on Twitter, Facebook and Google+ reveal the consumer voice is louder and more significant than ever before.
A consumer study of 25,000 participants undertaken by Nielsen indicated 84% of respondents would be influenced by recommendations from people they know as a form of advertising, followed closely by branded websites with a respective 69%. While traditional advertising remains important, its context is changing – ratings and reviews are playing a more influential role in developing Brands and above all, building and instilling consumer trust.
With so many different iterations available on the market, we produced a guide to help you pick the best Ratings and Reviews platform for you - CLICK HERE...